Mini-revolutions that are leading the way for bigger surprises in Toronto’s video production scene.
For once in a lifetime, the playing field has been level for all industries due to the pandemic. Each industry has been trying (damn hard) to innovate, alter, adjust and stay afloat with new procedures, ideations and revised plans for a merrier future.
Video production too has received its share of overwhelming challenges – smaller shooting crews, maintaining on-set social distancing protocols, catering guidelines and just about a non-exaggerated figure of another 100 guidelines.
However, the need to stay remote and reduce contact has made video turn into a more dominant player than ever before. It is estimated that 70% of B2B customers watch videos on their path to purchase. Brands in Toronto are using video (narratives, ads, explainers) to inform their customers and make visual sales possible. This has led to the beginning of mini-revolutions housing newer ways to create content as well as consume content.
Let’s have a look at the 5 captivating video production trends emerging this year which are opening up the doors for exemplary and surprising shifts and upgrades that the video production industry is seemingly destined for.
#1 Getting into the customers’ pocket: The 9:16 vertical video
Advertisers are swearing by the technique of getting into the pockets of customers – that’s where the mobile phone resides often.
There are no brownie points for guessing that online traffic has been on a surge in the past few months. The complete shutdown of outdoor entertainment had led people to carry their mobile phones even into the loo. More than 75% of video content is being viewed on the mobile screen. Due to this consumption pattern, brands are preferring to shoot and present their content in the 9:16 upright vertical fashion. It is also reported that 88% of marketers report success from using Instagram videos.
The idea behind 9:16 stays that it is ‘striking sans distractions’. The shot fills up the entire screen with one point of focus.
It simply negates any distractions or options to click anywhere else. Production homes are story boarding and planning shoots to shoot specifically in the vertical format instead of 16:9.
#2 Videotelephony shoots
Crew members are required to log-in at call times. Not only are directors directing in remote fashions, but even equipment vendors are up and about with remote rig facilities. Edgar Shane of JVC Professional Video showcases how the ConnectedCAM series of camcorders allows for remote production over the Internet (IP). Or, the 1″ CMOS handheld and 2/3″ 3xCMOS shoulder/studio camcorders including the GY-HC500SPC camera; which is equipped with the streaming encoder to send video over the Internet and decoder to receive Return
#3 Usage of Artificial Intelligence & VR into video
NBA League Pass and NextVR had already announced their e-pad collaboration wherein live basketball can be watched in a thrilling virtual environment. VR is undoubtedly proving enormous advances and possibilities in an era where physical accessibility is restricted. Artificial Intelligence based technologies are being regularly adopted by production homes and agencies.
Talking about healthcare, in fact in one of our videos ‘Ask the Doctor’, we had depicted as to how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible.
AR and VR have risen to become a pathbreaking component of applications being used across fields to help people lead better lives by improving healthcare, education, finance, agriculture, transportation and several other segments.
We all know as to how the jobs market hormone has been fluctuating. With all the more people active on the portal, brands and individuals are leveraging LinkedIn to advertise with B2B video content. Production firms are penning scripts solely keeping LinkedIn as a medium of release in mind. There are B2B led native videos, user profile videos talking about their achievements and job profiles, campaign videos calling out for volunteers, recruitment videos – all videos aimed to bring about bullish trends in business and personal growth.
#5 The next step: robotic-inclusive video production
Taking leads from how robotic surgeries are performed, the next big thing being explored in video production is the use of robotics. Remote shooting still holds loops – such as how to move props around? It again calls for the presence of beings. Robotics are being explored to physically manipulate objects from a controlled server anywhere.
We’d love to hear how you’ve been incorporating video production to drive business in the new era. Let’s explore as to how you can communicate with your target audience and boost leads and conversion through our Toronto based solution-oriented video production and motion graphic services.
Reach out for a free chat at (416) 619-1116