Learn Quick. Apply Quicker.
The world is changing faster than ever. The learning-to-application model has been thrilling. We’ve learnt a lot about strategy-driven corporate video production & video marketing in 2020. Now, is the time to implement all the learnings from 2020 and drive businesses.
The truth is that even if your video content is amazing, it wouldn’t bring results unless you’ve a perfect execution (aligned to 2021- an era different from any other). Also, even if you have the best execution, it wouldn’t bring results without worthwhile content. We, at Twisted Frame, have seen both happen for brands in the last year itself.
Let’s cut to the chase, and present everything you need to know about video production & video marketing in 2021 – to ensure your video brings maximum ROI.
If you (as a business head/ marketing head/ creative director/ business owner/ medical head, etc.) are planning to make a video for your business, here’s a 3-point-guide 👇 to swear by.
✅1 Calculate ‘duration of video’ – NO MORE
Since eons, everyone had been stressing about keeping it short.
2020 changed this ‘video duration rule’. Short duration isn’t a point to tick off anymore. You may ask, how come?
- With lockdowns and emphasised importance of staying indoors, people started spending more time online. It’s simple – time has been created to watch longer videos.
- Just before 2020, a lot of people would watch video content while commuting from office to work and back. So, marketers emphasised on keeping it short so it’s watched at least 85% during commute time. With the work-from-home establishment, people can watch videos even when ‘not’ commuting.
- People are skeptical to spend their funds – unless it holds value for them. They are open to gather information (watch longer videos) to guage if the product holds value or not.
- Businesses are making many more online sales pitches than on-ground meetings. In the absence of face-to-face meetings, corporate explainers and healthcare animation videos are required to be longer than usual to make the sale.
As long as your corporate video or medical explainer can establish a lasting impression with great appeal – calculating duration is redundant!
✅2 Corporation animation wins in Toronto – with a high ‘remote’ score
Animation is accessible in a remote manner. It holds the power to build a world basis your story- all from the comfort of the team’s respective homes.
Storyboards, illustrations modelling, asset-creation – all of it can be done from the team’s abode. In fact, even pre-Covid times, a lot of studios would seek support of freelancers who anyway were working from their homes in remote fashions.
The mass gathering of a crew and protective guidelines to adhere too (along with the cost that bears) is absolutely dissolved when one picks the animation route.
Check out the Best Corporate Animation Styles for your Business.
✅3 The new breed of ‘value’ in video
Let’s be frank. No customer wants to know how amazing your brand is or how high your graphs touch. They don’t care.
Ultimately, what customers need to know from a brand today – ‘can it give real value?’
Unlike the past, they don’t really want a graphics of fancy soaps falling in the forest. It needs to tell them ‘will it keep them safe from bacteria?’
Keep the storytelling worthwhile! This is why video production companies and animation studios in Toronto are taking the narrative of ‘value’.
At Twisted Frame, we’ve constantly been adapting to the new voice of video. The new year is here. Do you want to educate, reinforce or entertain your ‘audiences with revised consumer patterns’ and kick-start business?
Let’s have a chat as to how your business can leverage from the different animated video types through our Toronto video production and motion graphic services. Reach out for a free chat at 416) 619-1116