Digital agencies and marketing agencies across Toronto are not only developing strategies to turn more effective, but are also keeping the learning ongoing – at a pace like never before. It can seem appalling to even participate in this new world order with day-to-day changing scenarios, quickly changing technologies and shifting modalities. However, its more about holding a willing attitude to learn daily. 

Some of the important lessons are learned from trial and error. And for this very reason, we thought of sharing three hard truths about digital video marketing. 

  • You dont know what exactly will convince your audience to make a purchase.

83% of marketers think video is becoming more and more important.

But get this ingrained you cannot predict what can convince your audience to make the purchase. You never could, and never can unless you decide to put someone at gunpoint. The billions of changing, evolving and existing thoughts within each individual can only influence him/her to buy the product.

Now, that youve understood this. You will not be afraid to focus on the digital video-making process more than the marketing aim. The aim is always to sell. Done.

Be fearless to focus more on the digital video-making process. Here are a few questions which you can ask yourself. 

  • Is interactive video production required to connect remotely? 
  • Will a portion of the audience watch this video on mute? If yes, explore working with animators and graphic artists to use motion graphics/ text play to highlight your Call-To-Action.
  • Do we need a catchy dance step to emphasize any point? If the answer is hell yes, then go for it!
  • It’s best to focus on the message in your video, rather than the platform it will be published on.

Glitz and glam are bygones. Majorly, your message matters. 

Over 500 million hours and counting of video are watched on YouTube every day. And yet, 64% of marketers see video as the most difficult content to create. Now heres a small chat to have with-your-thoughts. Introspect and review on the below lines.

You must have already spent years making campaigns and deciding which platform to pick for promotions. Do we go 16:9 or 1:1? Do we allocate more for Instagram or Facebook sponsored posts? 

Think deeply. The overall learning has taken place on the engagement strategies front again and again. You must have mastered the platform-play by now. Kudos! 

But, think deeply again. Laser-focussing on the platform is not even the strategy. Thats more of the medium. Your content and ultimate message to communicate is the real deal of the strategy. The message ranks higher than the medium.

           Ask yourself. 

A successful campaign puts its audience before its brand. So, hacks arent striking human chords or ‘eyes’. Hiring good design is crucial. 

Just as a billboard or pamphlet with a good design can easily convey the message and connect to its audience, the same logic works for video as well. The sincerity of the script needs to remain intact. 

While working on your design, keep these points in mind.

  • It cannot be overdone to come across as gaudy or tacky. 
  • The end communication/ CTA needs to be easy to navigate and click. 
  • Ditching a half-baked script is necessary to connect with your audiences. 
  • Production studios and talent who know their craft will not only make your video, but also retain audiences.

As an ever-evolving digital marketeer, youll strike a chord with your ever-evolving consumer and their needs. 

At Twisted Frame, weve constantly been implementing and adapting to the new voice of video. Lets have a chat as to how your business can communicate with your target audience through our Toronto video production and motion graphic services