Mini-revolutions are leading the way for bigger surprises in Torontos video production scene.

Capturing attention needs strategy. Marketers have been trying (damn hard) to alter and innovate new video ideations and approaches to stay on top of the mind of their audience. 

Video has no doubt turned into a more dominant player than ever before. It is estimated that 70% of B2B customers watch videos on their path to purchase. Brands in Toronto are using video (narratives, ads, explainers, corporate videos, motion graphics) to inform their customers and make visual sales possible.  This has led to the beginning of mini-revolutions housing newer ways to create content as well as consume content. 

Let’s have a look at 3 captivating and effective video approaches for your next campaign. 

#1 The 9:16 vertical video to get into the customer’s pocket

Advertisers swear by this technique. Getting into the pocket of customers – where the mobile phone often resides – is more important than ever before. 

There are no brownie points for guessing that online traffic has been on a surge in the last two years. The complete shutdown of outdoor entertainment had led people to carry their mobile phones even into the loo. More than 75% of video content is being viewed on the mobile screen. Due to this consumption pattern, brands are preferring to shoot and present their content in the 9:16 upright vertical fashion. It is also reported that 88% of marketers report success from using Instagram videos.

The idea behind 9:16 stays that it is ‘striking sans distractions’. The shot fills up the entire screen with one point of focus. 

It simply negates any distractions or options to click anywhere else. Production homes are storyboarding and planning shoots to shoot specifically in the vertical format instead of 16:9. 

#2 LinkedIn video content to build brand awareness

Studies have shown how a LinkedIn video post can generate more than a whopping 300 million impressions.

With all the more people active on the portal, brands and individuals are leveraging LinkedIn to advertise with B2B video content. Production firms are penning scripts solely keeping LinkedIn as a medium of release in mind. 

There are B2B led native videos, user profile videos talking about their achievements and job profiles, campaign videos calling out for volunteers, recruitment videos – all videos aimed to bring about bullish trends in business and personal growth. 

#3 Usage of Artificial Intelligence & VR to fuel purchase intent

NBA League Pass and NextVR had announced their e-pad collaboration wherein live basketball can be watched in a thrilling virtual environment. 

VR is undoubtedly proving enormous advances and possibilities in the post-covid era. Artificial Intelligence-based technologies are being regularly adopted by production homes and agencies. 

Talking about healthcare, in fact in one of our videos ‘Ask the Doctor’, we had depicted how the future of healthcare is all about bridging accessibility gaps. VR technology opens doors for global access to medical consultation. Anyone, anytime, anywhere: consultation is accessible.  

AR and VR have risen to become a pathbreaking component of applications being used across fields to help people lead better lives by improving healthcare, education, finance, agriculture, transportation and several other segments.

The next step: robotic-inclusive video production

Taking leads from how robotic surgeries are performed, the next big thing being explored in video production is the use of robotics. Remote shooting still has loops – such as how to move props around? It again calls for the presence of humans. Robotics is being explored to physically manipulate objects from a controlled server anywhere. 
We’d love to hear how you’ve been incorporating video production to drive business in the new era. Let’s explore how you can communicate with your target audience and boost leads and conversion through our Toronto-based video solutions.