Best medical training video channels for healthcare professionals and students

By | Healthcare Video Training
medical training video

A medical training video on a surgical procedure is beneficial to healthcare practitioners.

Learning is a constant variable in medicine. A medical training video is an invaluable tool for healthcare professionals who are passionate about advancing their skills. It’s also indispensable for medical students whose curiosity will lead them to become better practitioners.

We’ve compiled a YouTube “must watch” medical training video showcase that medical professionals and students will find beneficial for the practice.

Osmosis – This platform is proud to call itself your “personal learning assistant for health sciences.”  With 44 million views on YouTube, this is a great resource for future clinicians and caregivers. Their vision is “everyone who cares for someone will learn by Osmosis.”

iMedicalSchool –  Medical training video features found in this channel intend to explain complicated medical subjects to students, nurses, physician assistants. medical assistants, physicians and patients. While it intends to educate viewers iMedical School also writes its disclaimer policy which states that their videos are for “entertainment purposes only.”

Harvard Medical School – This channel features fresh scientific discoveries, trends in biomedical research and education, profiles of thought leaders, conversations on health policy.

Oxford Medical Education – This platform hosts medical training video productions made by students at Oxford  University Medical School. It is also linked to Oxford University Medical Education, a free and open-access medical education resource for doctors and medical students.

FtpLectures Academy – as the name indicates this channel gives access to medical lectures. This channel has over 300 hours of lectures that simplifies medical information for medical and nursing students and other healthcare professionals interested in learning more about medicine.

Healthcare practitioners and medical students are the biggest consumers of healthcare videos.

Lecturio Medical Education – This channel is specifically targeted to medical students preparing for their medical board exams such as USMLE Step 1, USMLE Step 2 CK, MCAT, MBBS. However, the channel is also helpful to pre-med, medical or nursing students, faculty member, physician, physician assistant, or any other health professional interested in medical education. They have new video lectures every Monday, Tuesday and Wednesday.

Strong Medicine – This channel provides medical training video presentations on various topics. It now has over 200,000 subscribers and more than 15 million views!

Stanford Medicine 25 –  This is a Stanford School of Medicine initiative to teach and promote the bedside physical exam techniques.

UMMCVideos – This is the official YouTube channel of the University of Maryland Medical Center, a major teaching hospital in the Maryland and Mid-Atlantic region in the US.

Sgulcso (Clinical Skills Online) – Launched in YouTube 11 years ago, this medical training video channel provides online videos demonstrating core clinical skills common to a wide range of medical and health-based courses. These videos are covered by the Creative Commons and are freely available to anyone using them for educational, personal and non-commercial purposes.

DrER.tv – Whoa! 121 million views after 268,000++ subscribers! Dr. Carlo Oller is a board certified emergency physician with more than 12 years experience – and you guessed it right. If you’re looking to train as an ER doctor then the medical training video features in this channel will rock your boat. The channel features patient diagnosis, symptoms, treatment and procedures encountered in the ER department.  

Healthcare Triage –  Dr. Aaron Carroll explains healthcare policy, medical research, and answers queries on medicine, health and healthcare.

And last but not least,

Dr. Najeeb Lectures –  This channel gives free lectures for students of medicine, dentistry, nursing and pharmacy.*OMontelibano

 

 

 

How to create the optimal video production work for your business

By | Video Production

Lights, camera, action!

We live in an era of selfies, Facebook Live, IGTV and such where getting in front of the camera has become a must for businesses. But even a DIY production unit needs an optimal approach. Here’s how we keep the video production process organized, well-managed, on time, and within budget for businesses.

Know your audience – These are some of the questions you can ask when knowing your audience. Who are your audience?

  • Are they male/female, LGBT?
  • What age group do they belong?
  • What is their industry?
  • What can they relate to?
  • What issues are they sensitive to?
  • What are their needs?
  • Do they have some fears?
  • What do they want to achieve?

Answering these types of questions will help you define your audience. It will help you create videos that will resonate with them.  This is admittedly a complex process that requires you to step in the shoes of your audience.

Know your message – You have to know with utmost clarity what your message is. You may have five different messages to convey to the audience you’ve defined. In this case, you have to decide which one is the primary message. Using a central message per video production gives your work focus. You also don’t want your audience to get lost in the number of messages you’re sending them.

What’s in a script? – Your next task is to come up with a solid script to communicate your message. Give your script an opportunity to evolve with re-writes. Don’t go into video production until you have polished your script. Having a well-drafted script to work with will be helpful even in the post-production stage. It serves as a guide for the structure of the video and enumerates the footage you will need.

The first 8 seconds – Humans’ attention span is now shorter than that of a goldfish! A study made by Canadian researchers show that a goldfish’s attention span is only 9 seconds. Disturbingly, our increasing digitized lifestyles have led to lower attention spans of 8 seconds.

This is crucial information for video production. You need to nail your message within the first 8 seconds before your audience starts to look away.

You need a CTA (call-to-action) – If you don’t ask, it’s more likely you won’t get anything. Your script must always have a CTA. What do you want people to do after watching your video? Do you want them to enroll in a program, call you for more information, buy your product, save the trees, kiss their puppies?  The ASK is very important.

The 2-minute video strategy – All these work, and all this cost for a mere 2 minutes of the viewers time! Again, we can blame our shorter attention span on our increasing digitized lifestyles. But yes, after 2 minutes people’s video engagement start to decline. Research shows that 2 minutes is the sweet spot. A 2-minute video production will have the same effect as a 90-second or a 30-second video.

Don’t forget the storyboards – Any video producer will attest to the importance of storyboards. They validate the feasibility of your script. Your script becomes visual when the elements of lighting and setting (location) are added in the storyboards.

Hey hot shot, you need a shot list too – Shot lists are the detailed breakdown of your storyboards. They include instructions such as where cameras are placed and where the light should come from.

Location – This is vital in every video production. You can either do a studio or location shoot. Keep in mind to choose a location that’s appropriate for your script. It should look authentic.  One good tip is to visit the location ahead of time to have an idea of how lighting works in the area. When location shooting becomes difficult there is also the handy green screen. When shooting outdoors your cast and crew should be flexible as rough weather may make it impossible to shoot.

Shooting schedule – With the script, storyboard, shot list, actors, equipment, video production team in mind you may now create a shooting schedule, also known as the production schedule.  Having a schedule allows you to manage expectations about the time needed to finish the shots and plan for post-production work.

When is call time? – Have a call sheet with your shooting schedule. Being organized will save you a ton of time. Your cast and crew will know when they’re expected to show up on location. Your call sheet should also contain the contact information of everyone in the video production crew and the actors.

Tools of the trade – Of course you need a camera to shoot! Check your shot list and see what equipment you need to shoot the scenes. Make an inventory of the film equipment you need before going to a shoot.

Shoot a lot of B-roll – Get a lot of coverage. Outside the main script make sure to shoot how the crew works with the product and the different angles they have of it. This can give your video added interest to the viewers.

On recap a good video production process should have the following elements:

  • Defined audience
  • Good actors
  • Clear message
  • Effective script
  • Optimal video length
  • CTA
  • Storyboards
  • Shooting schedule and Call sheets
  • Inventory of equipment
  • A lot of B-roll

The approach to optimal video production is very straightforward. However, not all businesses have the time or resources to do all these for their video marketing efforts. No one said you can’t cut corners either. But why, when there’s help available. All you need to do is ask.* Odette Montelibano

Video animation in medicine helps HCPs in patient education

By | Healthcare Animation

watching videos helps in patient educationby Linda Nelson

It’s clear that the world of medicine is a dynamic industry. Every day medicine is moving forward at astounding speeds and seeing bigger and better outcomes. Years ago, who would have believed that robots would be helping perform surgeries?

At some point, medicine, like politics, will touch all of our lives. What this means is that the patients you take care of today will come from diverse backgrounds and all walks of life.

When they come to you for the answers that will improve their lives, how you deliver that information holds the power to teach them how to help themselves.

As a healthcare professional you live in two worlds. Your work demands that you continue growing and evolving in your field, while you also have to provide worthwhile information to the patients you serve.

Using video animation in your online educational content can be a liaison between the two, helping you deliver clear and consistent messages that are pleasant to watch and easy to understand.

When you think of animation you probably flash back to Saturday mornings spent in front of the television waiting for that coyote to finally catch the elusive Road Runner.

But animation is so much more than a series of pictures used in cartoons. Animation is used almost everywhere.

Animation arrived on the scene decades before photography and is one of the most responsive mediums.

Animation is used to create movement and illusion that will enable your current teaching methods to reach further and take on new dimensions.

Animation is able to transform numbers into pictures that are then embedded in the computers of complex systems some of which you use every day.

The following are only a portion of the advantages of using video animation:

  • Video animation can help patients better understand words and processes.
  • Videos animation increases retention by using universal characters, images, and sound.
  • Educational video material can be adapted to a variety of audiences and produced in multiple languages.
  • Animation attracts online viewers and holds their attention longer than text or still pictures
  • Using animation can save you time by reinforcing your current educational material
  • You can produce animation using a small footprint that will save you money.
  • Animation is entertaining and makes educational material about complicated or unpleasant topics easier to digest.
  • Animation doesn’t require a lot to add to your online educational material allowing you to make the transition from stagnant information to dynamic engaging presentations.

As you continue to expand in your healthcare field remember that your patients will benefit from your increased knowledge and in your engagement of better ways to treat and to teach patients.

7 best healthcare video production content for IGTV

By | Healthcare Marketing Video

 

7 best healthcare video ideas for IGTV

by Odette Montelibano

Is your brand deep in strategic planning on how to leverage the use of IGTV?

IGTV debuted two months ago, riding on the success of Instagram’s 1 billion community members and home of Insta-famous healthcare professionals like @doctor.mike known as the “sexiest doctor alive;” neurosurgeon @myronlrolle, one of the smartest people to play pro-football; dental rockstar @doctorapa; dermatologist @drpimplepopper, etc. The new social media channel is looking to topple YouTube as the consumer’s choice for audio-visual digital consumption.

For the innovative healthcare industry being an early adopter of IGTV is strongly recommended. Search #doctor on Instagram to see how many posts come up. It will be a combination of photos and healthcare videos. And it will be more than a million.

Consumption of digital video will further increase as 80% of online content in 2019 will be in video format.  IGTV couldn’t be more timely and relevant. Following the law of supply of demand, it would be the right call for brands to get early on this promising platform. This includes dishing out your best healthcare video content on IGTV!

IGTV Specs for best healthcare video uploads

  • Videos must be between 15 seconds to 10 minutes long.
  • Verified accounts with larger following can upload up to 60 minutes of video. They can only be uploaded from a computer.
  • Videos must use MP4 format
  • Videos must be vertical with an aspect ratio of 9:16; should have a minimum frame rate of 30FPS and minimum resolution of 720 pixes;
  • 10 minute videos should have a maximum file size of 650 MB; and videos up to 60 minutes should have a maximum file size of 3.6GB.
  • Cover photo size should be 420 px by 654 px (1:1.55 ratio). Photos can’t be edited after being uploaded.

Vertical videos might not be what we’re used to viewing on our smart TV screens, laptops and desktops. These are all oriented towards horizontal viewing. It can be awkward to create a vertical best healthcare video. But it’s not totally new as SnapChat and Facebook Live videos are formatted this way. Even YouTube and Vimeo provide options to view videos in portrait mode. This is where video creators drop the rule of thirds and their favorite wide angle shots.

Vertical video format isn’t the favorite of most production outfits or cinematographers. It does seem limited when the budget doesn’t allow shooting in multiple formats. But that’s not to say the best healthcare video can’t be produce for IGTV with tons of creativity.

The good news is that this video format does not limit the type of video content you can upload to your IGTV channel.

Best Healthcare video content for IGTV

Introduction video – Welcome to you! Introductory and greeting videos are popular in YouTube. There’s no reason why they wouldn’t make their mark in IGTV. These videos simply introduce you to the world. The print version of this would be a “brochure” which tells readers who you are, what you do, what you offer, how they can reach you, and what you want them to do (your call to action).

Interview or Q & A – Vertical videos seem most fitting for interview videos – the face-to-face, one-on-one interview that experts give to share in depth knowledge of their field. This may also be the easiest and fastest healthcare video production one can work on.

Your story – Who are you? People connect with you beyond your expertise. What values do you promote? Why do you do what you do? Stories help build strong connection with viewers – customers and patients. Connect deeper in less time! A 30-second video is worth 720,000 words if you follow this equation: 30 Frame Per Second x 30 seconds x 1000 words = 900,000 words.  We’re using 1000 words as the base from the old adage “a picture is worth 1000 words.”

Check TwistedFrame’s healthcare video portfolio here.

How-to videos – Win your audience by creating simple or complex tutorial videos. Teach your audience how to change bandages at home or demo some post-natal care or post-surgery care. You can also demonstrate how to properly use medical assistive devices. You win your audience’s trust the more you show your expertise on what you do.

Webinars – This is another way of establishing your credibility as a healthcare professional. Take advantage of the opportunity to publish long form content by holding 45-60 minute webinars.

Repurposed video content – IGTV gives you a different set of audience from YouTube or Facebook. Use previous recordings or video content published in other social media accounts and expand your reach.

Commercial healthcare videos – Create a 30-45 second healthcare video you can insert in your 45-minute webinar. Commercial videos create instant connection with the audience. These videos are usually focused on one element only. Examples include the mission of the practice, the breakthrough technology used in the practice, the HCPs and staff.

Are you on IGTV yet? Become an early adopter with the help of a professional video production team like TwistedFrame.

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Healthy global forecast & best practices for healthcare animation market

By | Healthcare Animation

medical animation

The global market forecast on the healthcare animation market at a compound annual growth rate of 20.8% is very promising for medical animation studios. The studios may specialize in any or all of these: drug Mechanism of Action (MoA), patient education, surgical training and planning and cellular and molecular applications.

The July, 2018 study of RNR Market Research showed that the medical animation market will reach US$301.3 million by 2021 from US$117.3 million in 2016. This is a good indication of the growing use of healthcare animation videos in the industry’s marketing platforms. The future is unavoidable. Media usage trends point to the increasing use of videos in healthcare for patient and professional education.

Medical Animation categories

  • 2D animation
  • 3D animation
  • Real-time imaging (4D Animation)
  • Flash Animation

Here’s an example of  a 3D healthcare animation video Twisted Frame made for Uresta:

The healthcare industry has been cautious on utilizing medical animation videos as a marketing tool for the potential risks of: presenting and distributing poor quality information; damage to the brand name; breaches of patient privacy, and personal and professional boundaries; licensing and legal issues.

However, most healthcare animation studios are smart to acknowledge these risks in every production and observe best practices. We’ve outlined these best practices to minimize the risks and ensure the continuous growth of the healthcare animation industry.

Best practices in healthcare animation

Accuracy – Scientific accuracy should be ensured while maintaining the connection and entertainment value of each production. “Creative license” is a poor excuse for misinformation that compromises health and well being. This may translate to hefty lawsuits for both the brand and film studio.

For example, understanding what’s taking place at a molecular level is vital when creating a drug MoA video. There is a need for medical expertise beyond artistic and technological skills. This may be provided in house by a healthcare animation company or through the company’s collaboration with a third party or by board-certified medical illustrators.

Commissioned to produce this IVIG video, Twisted Frame has combined live-action video and animation to produce this accurate, state-of-the-art , relevant video that caters to multiple markets – both patients and professionals. This video can also be shared which fulfills the repurposing component of best practices. 

State-of-the-art production – Investing in state-of-the-art production will result in the best quality animated video. This will highlight the innovations done by the company during the production.

Relevant content – Relevant content should be provided whether you’re creating animation videos for healthcare practitioners (HCPs) or patients. Always ask “what value will the video provide to the viewer?” This question will guide in developing the script. It will help in prompting the interest of the viewers to know more about the treatment procedure or product being featured.

Make the connection – Don’t forget that doctors are also human beings who connect through emotional cues. Patients are more likely to absorb information when they feel connected. HCPs and patients connect through music, special effects and voice-overs. These are powerful influencing variables that impact message delivery.

Target multiple markets – Consider the needs of different markets or different cultures when creating medical animation.

Creative changes – Avoid changing the script in the middle of production. Moreover, changes in artwork should ensure that they aren’t similar to any copyrighted work. This will help the fast clearance of production work in the legal and regulatory review. Knowing what’s expected on submission is also helpful in avoiding unplanned creative changes.

Avoid  over the top, exaggerated claims – Understanding the legal implications of pharma marketing is very helpful. A good rule to observe is to avoid all sorts of exaggerated claims. This would include overstating the efficacy of a drug; omitting or minimizing risks associated with a drug; exaggerating claims on the drug’s superiority, efficacy and safety.

For a guide on healthcare advertising check the following links:

Office of Prescription Drug Promotion – US 

Pharmaceutical Advertising 2018 – Canada

Drug Advertising Regulations – Canada

Repurposing media – The most practical content is the one you can repurpose several times over. It maximizes your investment. Healthcare animation studios can help repurpose videos for TVs to the web, e-mail, social media and presentations, etc.* O. Montelibano