Case-Study-for-Ask-The-Doctor

Case Study For Ask The Doctor

By | Video Production

We at Twisted Frame had the absolute pleasure of working with US tech company Ask The Doctor, a business which provides an online platform for instant medical consultation. We’d be remiss to not mention how humbled we’ve become through this process, working with a team who not only provides an essential service, but is also looking for ways to improve it.

 Objective:

In short, AskTheDoctor.com allows anyone with an online device to receive medical attention almost instantly. By way of text message, email, video chat or phone, a person can communicate with a trained specialist and receive answers quickly. Over the last decade, AskTheDoctor.com has solidified itself as one of the few go-to medical web sources worldwide.

With augmented reality technology on the horizon Microsoft Holoens, The Magic Leap, etc), AskTheDoctor.com has plans to have its application accessible to whichever technology hits the mainstream. Though the technology is still in the development phases, people with AskTheDoctor.com made a firm decision to air thier plans to the masses today. Our objective was make that wish happen by producing a commercial, made to air on television networks across North America.

 Tactics:

We are a company that specializes in motion graphics and animation, so naturally, we were excited with the opportunity to mimic augmented reality on screen. Animation was the single most important part of the project. We had to make viewers really believe in augmented reality.

By instruction from the client, we had a 60 – 90 second window not only tell the story of AskTheDoctor.com and what it has accomplished, but to also show how augmented reality can maximize its service on the global scale.

Days of storyboard and script discussion had us conclude that we needed to bring AskTheDoctor.com and augmented reality into people’s homes. Our aim was to make it look as domestic as possible.

Who, what, when, where, why, how. The script was tailored to answer these simple, but important questions. We worked vigorously with our client to get the most out of our message.

We held a one-day shoot for the production. We had a two actors on set to show the budding technology, but the star of the commercial would prove to be the technology itself. We spent a good portion of the day filming with a green screen, which allowed our post production team to make an augmented reality interface completely from scratch.

Timeline:

We were given approval for the project in the first week of June and were given a hard deadline of June 28. We completed the entire process — from start to finish — in under four weeks time, a proud accomplishment of ours.

Our production team for the project included the following positions:

  • Executive Producer
  • Producer
  • Director
  • Assistant Director
  • Director of Photography
  • Camera Assistant
  • Makeup Artist
medical animation

Medical Animations – Coffee a Day in Your DNA Strain

By | Medical Animation

Do you enjoy the smell of freshly-brewed coffee in the morning? Do you sip the arabica flavour while watching, or working on, interesting medical animation flicks? Have you ever gotten a Tim Hortons gift card? Need a quick java boost to start your day?

If you answered Yes to at least one of the above questions, you may owe a debt of gratitude to your genes.  According to scientific studies the amount of coffee we all tend to enjoy may be attributed to our personal DNA makeup. And, some individuals may have a, recently-discovered, gene variant that limits the wanting for daily coffee consumption.

No concise medical animation needed, as you may have already suspected, that craving for fresh, soft, flavourful coffee runs deeper than thirst. Water and tea are still ahead of coffee on the world’s menu of preferred drink of choice, but the java jitters are quickly closing in to take the most popular drink title. Numerous reports have linked drinking coffee to reduced risk of Type 2 diabetes and liver cancer, along with improvements to short term memory — which could explain why we never forget to buy coffee while grocery shopping.

As an added bonus, according to another research, it seems that people who drink between three and five cups of coffee a day are likely to have less coronary artery calcium (calcifications on the heart’s coronary arteries) compared to individuals who drink no coffee at all. However, drinking more than five cups a day could increase the very same coronary calcifications. It would seem that achieving a balance in your daily coffee intake is the recommended route.

The inclusion of the compelling gene variant is considered to be hereditary. Individuals with the PDSS2 gene tend to retain the coffee longer in their systems; and, therefore, need to drink fewer coups a day than those without the variant. There’s more, the PDSS2 gene also boosts the body’s ability to break down caffeine. In other words, individuals with the variant require less coffee to activate the, very sought after, caffeine jolt. It is worth noting, that even if your genes are up to snuff, it is still a good idea to invest in some sleep.

Even though a few servings of coffee a day are a great stimulant, our bodies still need rest to active the wondrous recovery powers which are in everyone’s gene. Performance decline is real, but a fix does not always require ingesting a heavy amount of caffeine. Perhaps spiffy and concise medical animation could better explain the contrasting finds in the research.
With the results of the recent study, it’s easier to shelve the idea that restlessness may influence the amount of daily coffee consumption the next day; even if you stayed up most of the night working on medical animation videos. No need to worry about the sudden onset of cravings for caffeine, as the trigger for java seems to be preset into our DNA. Enjoy it, sensibly, of course.

Author: Tomasz Juszkiewicz

interactive video production

Interactive Video Production – Pokemon Go

By | Video Production

Interactive Video Production Is Making All 90s Kids Dreams Come True ­ But Is It Too Good To Be True? Pokemon Go is almost every 90s kid’s dream come true. I know it is more me at least. This interactive video production allows you to customize your own trainer, choose a starter Pokemon, and set off to go and catch ‘em all ­ Pokemon that is (for those who are unfamiliar with the game and concept).

There are 151 Pokemon that you can catch in the game. The idea of the interactive video production is that your screen turns into a map of the area you’re at, and around it pop up Pokestops ­this is where you can stock up on pokeballs and other tools you can use to help you catch and find Pokemon. As you walk around, Pokemon pop up on your map, you click on them and away you go ­ YOU CATCH THE WILD POKEMON THAT APPEARED. This is probably the most stressful part of the game. Mainly because the Pokemon can escape and you have to keep trying to catch them. Now, what can seem so harmless about this interactive video production? Well, as it turns out, people have discovered dead bodies, they’re trespassing, getting into fights, and more dangerous acts. This seems like quite a lot for a virtual reality game. Is it too much for something that is harmless? Maybe. But the argument against this negativity is that it gets people out walking around, riding their bike, well, exercising essentially.

I know my Mum was a fan of the fact that this interactive video production gets people out of the house and moving around. There were also studies, articles, and posts going around saying how Pokemon Go even helped those who suffer from mental illness. Now, disclaimer: that’s not to say it cured their illness, but rather helped them with some of their symptoms associated with their illness. I know for me, someone who suffers from mental illness, getting out of bed can be a struggle. So for those who are able to get out of the house and meet with friends, or simply play the game alone, that is an accomplishment within itself.

It’s been proven time and time again that exercise makes you feel better. Your brain releases these neurotransmitters called endorphins that help elevate your mood. Fun fact: there are 4 neurotransmitters associated with happiness: serotonin, dopamine, endorphins, and oxytocin. However, out of all the stories I’ve read, my favourite is when no one recognized Justin Bieber while out near Central Park in NYC ­ as they all were trying to catch Gyarados. I’m pretty sure my Mum was a fan of that one too.

So what’s the verdict on this interactive video production we call Pokemon Go? I say, if you enjoy it and you don’t break any laws or manage to get yourself into trouble, then what’s the harm? I say, go and be the very best like no one ever was, and catch ‘em all. That’s my plan anyways. I’m just waiting to catch Snorlax, because he’s my spirit animal (or Pokemon if you will).

Medical Videos ­For Future Doctors

By | Uncategorized

For seven years now, I’ve said that once I finish my University degree, I would go to medical school and become a cardiologist. Sitting back thinking about it now, I didn’t know much about the application process and medical school itself ­ only that I wanted to go. I figured that now would be the best time to look up what I needed to do to apply to medical school and what exactly medical school is all about ­ since now’s the time to get everything ready for when I do apply. I know for me, I didn’t grow up with anyone in my family who is or was a physician, nor aspiring to be one. So I didn’t have anyone to ask questions or advice as to what I should do. So I did what most people these days do ­ look it up on the internet. As we all know, Youtube is at its peak within the Millennial generation. There’s practically a Youtube channel for everything ­ which is exactly why I turned to Youtube for medical videos for some advice. I knew that there would be some channel or medical videos that would be able to answer my questions. Lo and behold, I found the perfect channel: A Doctor In The House . Andrea Tooley is a medical school graduate, and is currently doing her ophthalmology residency at the Mayo Clinic. Her channel consists of medical videos all about medical school and giving advice as to what helped her to get in and get through it. She also interviews different medical professionals and physicians to give a different perspective to her audience. Her honesty and truthfulness is something that you don’t see very often ­ especially when it comes to medical school. I mean, she has a medical video that talks about why medical school sucks. And truthfully, this is my favourite video. Because in the video, she talks about how she had thought she didn’t want to be a physician at some points during her education. Her advice to those who feel that way is simple: almost everyone that has ever gone to medical school has had the same thought. And that if you hate the aspect of having to study and feel stressed all the time, everyone else who has gone through medical school has also felt the same thing. But most importantly, remember why you want to be a physician in the first place. I know for me, I just knew that I wanted to go to medical school because I love science and the human body fascinates me. But it wasn’t until I did my clinical rotations in nursing school, where there moments that I knew that I was meant to be a doctor. Being top of my clinical rotation group and getting picked to do all of the new skills we had just learned showed me just how much my instructors believed in me and my talent. And that’s what I hold onto when I ever lose hope of ever becoming a doctor.

Linux: Operating Free Since 1991

By | Video Production

It may be hard to believe, Linux — the free operating system architecture for the general-purpose computer — reached a quarter-century lifecycle. In fact, August 25th, 2016 marks 25 years since Linux become usable.

For a program which was forged from its creator’s, Linus Torvalds’ programing hobby, that’s a very noteworthy milestone.

It’s quite a momentous occasion, most deserving a great video production venture. Especially for the solid tech savvy Linux community, who cannot get enough of that open source greatness Linux operating system is known for. And according to the nonprofit Linux  Foundation Development Report, there are a lot of milestones worth mentioning, from the 3.19 to 4.7 versions of Linux kernel updates.

Some of the most interesting titbits from this year’s findings: about 13, 500 developers from 1, 300 companies contributed to the development of kernel coding (that’s a lot of hands on keyboards); due to the combined efforts of frantic programming, the kernel code received about 187 changes everyday and nearly 1, 310 per week; Linux development is now seen as a skill of value by employers, meaning that the number of unpaid developers is in slow decline — which is great news to the at-home-programmer/video production fantic.

Without a doubt, Linux’s greatest appeal is its open source code, and free distribution model, which invites collaborative development across the entire digital realm. And is, hands-down, the best proof of how a free program, designed to promote creativity, established an ecosystem of an open source community poised to solve technological problems through sharing and investment.    

Local associations of Linux users often provide free demonstrations and technical support training for newcomers. If you enjoy lots and lots of tech with your coffee, a local Linux User Group (LUG) may quench your curiosity and school you in the ways of open source collaboration. It does not matter if your forte is standard video production, or specific corporate video production, there is always a line of code you can learn to ease your daily routine. Numerous internet communities also offer support through online forums, for the many iterations of Linux, such as Ubuntu, Gentoo and Fedora.

It’s not just desktop PC users that value Linux; it’s also the mobile smart device users: some smartphones, tablet computers, smart TV’s are preloaded with Linux. You may not even be aware, but your smartphone most likely also uses some version of Linux, as Android and Firefox use the Linux infrastructure. This is not surprising as many versions of Linux OS are considered to be the most secured and stable when compared with other costly operating system(s).

What’s next for the mighty open-source roller? Securing smart devices connected to the Internet of Things. An important and much needed goal, as many vendors, despite saying otherwise, do not place great value on increased security, and only act out if there’s an incident involving an owned product. A move that should increase Linux’s popularity among an already dedicated and varied user base. In any case, the next 25 years already look mighty good for the free OS king.

Kernel ON!