Case-Study-for-Ask-The-Doctor

Case Study For Ask The Doctor

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We at Twisted Frame had the absolute pleasure of working with US tech company Ask The Doctor, a business which provides an online platform for instant medical consultation. We’d be remiss to not mention how humbled we’ve become through this process, working with a team who not only provides an essential service, but is also looking for ways to improve it.

 Objective:

In short, AskTheDoctor.com allows anyone with an online device to receive medical attention almost instantly. By way of text message, email, video chat or phone, a person can communicate with a trained specialist and receive answers quickly. Over the last decade, AskTheDoctor.com has solidified itself as one of the few go-to medical web sources worldwide.

With augmented reality technology on the horizon Microsoft Holoens, The Magic Leap, etc), AskTheDoctor.com has plans to have its application accessible to whichever technology hits the mainstream. Though the technology is still in the development phases, people with AskTheDoctor.com made a firm decision to air thier plans to the masses today. Our objective was make that wish happen by producing a commercial, made to air on television networks across North America.

 Tactics:

We are a company that specializes in motion graphics and animation, so naturally, we were excited with the opportunity to mimic augmented reality on screen. Animation was the single most important part of the project. We had to make viewers really believe in augmented reality.

By instruction from the client, we had a 60 – 90 second window not only tell the story of AskTheDoctor.com and what it has accomplished, but to also show how augmented reality can maximize its service on the global scale.

Days of storyboard and script discussion had us conclude that we needed to bring AskTheDoctor.com and augmented reality into people’s homes. Our aim was to make it look as domestic as possible.

Who, what, when, where, why, how. The script was tailored to answer these simple, but important questions. We worked vigorously with our client to get the most out of our message.

We held a one-day shoot for the production. We had a two actors on set to show the budding technology, but the star of the commercial would prove to be the technology itself. We spent a good portion of the day filming with a green screen, which allowed our post production team to make an augmented reality interface completely from scratch.

Timeline:

We were given approval for the project in the first week of June and were given a hard deadline of June 28. We completed the entire process — from start to finish — in under four weeks time, a proud accomplishment of ours.

Our production team for the project included the following positions:

  • Executive Producer
  • Producer
  • Director
  • Assistant Director
  • Director of Photography
  • Camera Assistant
  • Makeup Artist
medical animation

Medical Animations – Coffee a Day in Your DNA Strain

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Do you enjoy the smell of freshly-brewed coffee in the morning? Do you sip the arabica flavour while watching, or working on, interesting medical animation flicks? Have you ever gotten a Tim Hortons gift card? Need a quick java boost to start your day?

If you answered Yes to at least one of the above questions, you may owe a debt of gratitude to your genes.  According to scientific studies the amount of coffee we all tend to enjoy may be attributed to our personal DNA makeup. And, some individuals may have a, recently-discovered, gene variant that limits the wanting for daily coffee consumption.

No concise medical animation needed, as you may have already suspected, that craving for fresh, soft, flavourful coffee runs deeper than thirst. Water and tea are still ahead of coffee on the world’s menu of preferred drink of choice, but the java jitters are quickly closing in to take the most popular drink title. Numerous reports have linked drinking coffee to reduced risk of Type 2 diabetes and liver cancer, along with improvements to short term memory — which could explain why we never forget to buy coffee while grocery shopping.

As an added bonus, according to another research, it seems that people who drink between three and five cups of coffee a day are likely to have less coronary artery calcium (calcifications on the heart’s coronary arteries) compared to individuals who drink no coffee at all. However, drinking more than five cups a day could increase the very same coronary calcifications. It would seem that achieving a balance in your daily coffee intake is the recommended route.

The inclusion of the compelling gene variant is considered to be hereditary. Individuals with the PDSS2 gene tend to retain the coffee longer in their systems; and, therefore, need to drink fewer coups a day than those without the variant. There’s more, the PDSS2 gene also boosts the body’s ability to break down caffeine. In other words, individuals with the variant require less coffee to activate the, very sought after, caffeine jolt. It is worth noting, that even if your genes are up to snuff, it is still a good idea to invest in some sleep.

Even though a few servings of coffee a day are a great stimulant, our bodies still need rest to active the wondrous recovery powers which are in everyone’s gene. Performance decline is real, but a fix does not always require ingesting a heavy amount of caffeine. Perhaps spiffy and concise medical animation could better explain the contrasting finds in the research.
With the results of the recent study, it’s easier to shelve the idea that restlessness may influence the amount of daily coffee consumption the next day; even if you stayed up most of the night working on medical animation videos. No need to worry about the sudden onset of cravings for caffeine, as the trigger for java seems to be preset into our DNA. Enjoy it, sensibly, of course.

Author: Tomasz Juszkiewicz

interactive video production

Interactive Video Production – Pokemon Go

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Interactive Video Production Is Making All 90s Kids Dreams Come True ­ But Is It Too Good To Be True? Pokemon Go is almost every 90s kid’s dream come true. I know it is more me at least. This interactive video production allows you to customize your own trainer, choose a starter Pokemon, and set off to go and catch ‘em all ­ Pokemon that is (for those who are unfamiliar with the game and concept).

There are 151 Pokemon that you can catch in the game. The idea of the interactive video production is that your screen turns into a map of the area you’re at, and around it pop up Pokestops ­this is where you can stock up on pokeballs and other tools you can use to help you catch and find Pokemon. As you walk around, Pokemon pop up on your map, you click on them and away you go ­ YOU CATCH THE WILD POKEMON THAT APPEARED. This is probably the most stressful part of the game. Mainly because the Pokemon can escape and you have to keep trying to catch them. Now, what can seem so harmless about this interactive video production? Well, as it turns out, people have discovered dead bodies, they’re trespassing, getting into fights, and more dangerous acts. This seems like quite a lot for a virtual reality game. Is it too much for something that is harmless? Maybe. But the argument against this negativity is that it gets people out walking around, riding their bike, well, exercising essentially.

I know my Mum was a fan of the fact that this interactive video production gets people out of the house and moving around. There were also studies, articles, and posts going around saying how Pokemon Go even helped those who suffer from mental illness. Now, disclaimer: that’s not to say it cured their illness, but rather helped them with some of their symptoms associated with their illness. I know for me, someone who suffers from mental illness, getting out of bed can be a struggle. So for those who are able to get out of the house and meet with friends, or simply play the game alone, that is an accomplishment within itself.

It’s been proven time and time again that exercise makes you feel better. Your brain releases these neurotransmitters called endorphins that help elevate your mood. Fun fact: there are 4 neurotransmitters associated with happiness: serotonin, dopamine, endorphins, and oxytocin. However, out of all the stories I’ve read, my favourite is when no one recognized Justin Bieber while out near Central Park in NYC ­ as they all were trying to catch Gyarados. I’m pretty sure my Mum was a fan of that one too.

So what’s the verdict on this interactive video production we call Pokemon Go? I say, if you enjoy it and you don’t break any laws or manage to get yourself into trouble, then what’s the harm? I say, go and be the very best like no one ever was, and catch ‘em all. That’s my plan anyways. I’m just waiting to catch Snorlax, because he’s my spirit animal (or Pokemon if you will).

Medical Videos ­For Future Doctors

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For seven years now, I’ve said that once I finish my University degree, I would go to medical school and become a cardiologist. Sitting back thinking about it now, I didn’t know much about the application process and medical school itself ­ only that I wanted to go. I figured that now would be the best time to look up what I needed to do to apply to medical school and what exactly medical school is all about ­ since now’s the time to get everything ready for when I do apply. I know for me, I didn’t grow up with anyone in my family who is or was a physician, nor aspiring to be one. So I didn’t have anyone to ask questions or advice as to what I should do. So I did what most people these days do ­ look it up on the internet. As we all know, Youtube is at its peak within the Millennial generation. There’s practically a Youtube channel for everything ­ which is exactly why I turned to Youtube for medical videos for some advice. I knew that there would be some channel or medical videos that would be able to answer my questions. Lo and behold, I found the perfect channel: A Doctor In The House . Andrea Tooley is a medical school graduate, and is currently doing her ophthalmology residency at the Mayo Clinic. Her channel consists of medical videos all about medical school and giving advice as to what helped her to get in and get through it. She also interviews different medical professionals and physicians to give a different perspective to her audience. Her honesty and truthfulness is something that you don’t see very often ­ especially when it comes to medical school. I mean, she has a medical video that talks about why medical school sucks. And truthfully, this is my favourite video. Because in the video, she talks about how she had thought she didn’t want to be a physician at some points during her education. Her advice to those who feel that way is simple: almost everyone that has ever gone to medical school has had the same thought. And that if you hate the aspect of having to study and feel stressed all the time, everyone else who has gone through medical school has also felt the same thing. But most importantly, remember why you want to be a physician in the first place. I know for me, I just knew that I wanted to go to medical school because I love science and the human body fascinates me. But it wasn’t until I did my clinical rotations in nursing school, where there moments that I knew that I was meant to be a doctor. Being top of my clinical rotation group and getting picked to do all of the new skills we had just learned showed me just how much my instructors believed in me and my talent. And that’s what I hold onto when I ever lose hope of ever becoming a doctor.

Linux: Operating Free Since 1991

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It may be hard to believe, Linux — the free operating system architecture for the general-purpose computer — reached a quarter-century lifecycle. In fact, August 25th, 2016 marks 25 years since Linux become usable.

For a program which was forged from its creator’s, Linus Torvalds’ programing hobby, that’s a very noteworthy milestone.

It’s quite a momentous occasion, most deserving a great video production venture. Especially for the solid tech savvy Linux community, who cannot get enough of that open source greatness Linux operating system is known for. And according to the nonprofit Linux  Foundation Development Report, there are a lot of milestones worth mentioning, from the 3.19 to 4.7 versions of Linux kernel updates.

Some of the most interesting titbits from this year’s findings: about 13, 500 developers from 1, 300 companies contributed to the development of kernel coding (that’s a lot of hands on keyboards); due to the combined efforts of frantic programming, the kernel code received about 187 changes everyday and nearly 1, 310 per week; Linux development is now seen as a skill of value by employers, meaning that the number of unpaid developers is in slow decline — which is great news to the at-home-programmer/video production fantic.

Without a doubt, Linux’s greatest appeal is its open source code, and free distribution model, which invites collaborative development across the entire digital realm. And is, hands-down, the best proof of how a free program, designed to promote creativity, established an ecosystem of an open source community poised to solve technological problems through sharing and investment.    

Local associations of Linux users often provide free demonstrations and technical support training for newcomers. If you enjoy lots and lots of tech with your coffee, a local Linux User Group (LUG) may quench your curiosity and school you in the ways of open source collaboration. It does not matter if your forte is standard video production, or specific corporate video production, there is always a line of code you can learn to ease your daily routine. Numerous internet communities also offer support through online forums, for the many iterations of Linux, such as Ubuntu, Gentoo and Fedora.

It’s not just desktop PC users that value Linux; it’s also the mobile smart device users: some smartphones, tablet computers, smart TV’s are preloaded with Linux. You may not even be aware, but your smartphone most likely also uses some version of Linux, as Android and Firefox use the Linux infrastructure. This is not surprising as many versions of Linux OS are considered to be the most secured and stable when compared with other costly operating system(s).

What’s next for the mighty open-source roller? Securing smart devices connected to the Internet of Things. An important and much needed goal, as many vendors, despite saying otherwise, do not place great value on increased security, and only act out if there’s an incident involving an owned product. A move that should increase Linux’s popularity among an already dedicated and varied user base. In any case, the next 25 years already look mighty good for the free OS king.

Kernel ON!

Social Drones: Future Flock of Connectivity

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Social media titan, Facebook, may potentially add 4 billion users to its portal. How? By flying a high-altitude unmanned drone, capable of transmitting broadband signals to areas lacking, or with, limited internet access.

That’s potentially a lot of unique voices, that may serve as a gigantic expansion of Zuckerberg’s customer base, almost as great as a catchy corporate video production featuring a bird’s view of hidden gems inaccessible to humans.

Internet access is a perk taken for granted for most of the first-world-borne; to satisfy the new-age internauts’ restless need to always be connected, broadband towers are always beaming wifi signals into smartphones: powering many portals with distinct interactive video production. But this broadcasts method may soon be an outdated model of communicating.

Facebook’s new venture is called Aquila: a solar-powered airplane that will be capable of beaming internet to people living in the most remote areas of the globe. It’s worth noting, that this is not a small-scale drone found on most tech sites dealing in spyware — this aircraft has the wingspan of an airliner.

The first test model flew for about 90 minutes, providing an efficient way to judge aerodynamics, batteries, control systems, and crew training. According to Jay Parikh, Global Head of Engineering and Infrastructure at Facebook, “When complete, Aquila will be able to circle a region up to 60 miles in diameter, beaming connectivity down from an altitude of more than 60,000 feet using laser communications and millimeter wave systems.”

It may be hard to believe, but there are still about 4 billion people without access to internet on our planet. And 1.6 billion of those people tend to live in remote locations, into which broadband signal cannot reach. Building an information infrastructure in the Sahara Desert or on secluded mountains may not be possible, but this minor hitch did not deter the engineers working for Connectivity Lab at Facebook to find a way around this setback.

The goal is to control a fleet of Aquilas flocked together at an altitude of 60,000 feet, while flying for several months without the need of landing. The project needs good branding and identity videos, to accelerate the likes on social media channels, as there is some scepticism about a conglomerate such as Facebook, providing and controlling internet access.

A limited version of internet-light may not be helpful in developing and rural countries without strong governmental and corporate oversight. And millions of individuals who would be using the Internet for the very first time could fall prey to manipulation and misinformation, by third-parties, hackers or any other scammers shifting through the netsphere. With no adequate educational institutions, there would be no voice of reason reminding first-time Internet users of critical thinking, while providing the skills and the understanding of digital tools and traps prevalent on the net. Soon, there may be a need for some informative videos made with solid video production in many languages, tvo inform and protect future minds.

Author: Tomasz Juszkiewicz

Mobile Advertising : Importance of Interactivity

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Mobile devices such as smartphones and tablets are quickly becoming favored tools of interaction and sharing. A significant number of individuals use mobile devices to consume, share, and interact with interactive video production and online content on a regular basis.

Marketing is no longer bound to stationary devices such as TVs and desktops. Prudent marketers know,  to be truly effective,  there’s a need to be where the audience is: and the audience is now mobile. Video production departments must be ready to present content customized to the spectators of the new mobile digital era.

Many social platforms now exist on the internet. Connecting to users on popular social media channels such as Facebook, Twitter, Google+ is no longer enough to drive a significant return on investment. Establishing a connection to online customers demands not only, great interactive video production, but also solid understanding of how users use mobile devices to connect with each other.

The hard truth is, always connected users who flow in and out of mobile stream of interactivity present a challenge to a lot of marketing departments. Many, often used, online social platforms are not public. Measuring the effectiveness of an advertisement or promotion on such channels is hard. Without proper measuring tools it’s also a guessing game when it comes to knowing the extent of targeted advertising in relation to customers’ likes and dislikes.

It maybe counterintuitive, but many individuals like to share content privately outside of large public social networks. Instant messaging and emailing are popular methods of communication, and both are preloaded with sharing tools. Crafting shareable interactive content is a great strategy to engage users in their chosen digital playground.

When deciding on the best way to begin an interactive video production project, several factors should be noted.

Capture attention, quickly: Find a unique way of holding viewer interest using known tools in imaginative ways. Allow audiences to choose and control the outcome of events. In a promo spot for MTV series Scream, viewers were able to interact with the ad to choose from several branching options. A very fitting and fun exercise in engagement, especially for a show where avoiding the killer by making several quick choices is often utilized by the unsuspecting teenage victims.   

Make it a worthwhile moment: Engaged viewers will want to share their experience and talk about it with others. But, only if the product does not seem gimmicky or cheap. Choosing a video production company known for crafting great looking projects is key. Full production standards are required to make products appealing and sharable.

Choose the right channel: Placing an ad on a huge social network such as Facebook may actually hinder its reach. By following the two previous steps outlined above, a smart move would be to make an appealing product easily carried by word of mouth — which these days means carried by instant messaging and email.
The global advertising market is growing; to extend your influence, plan a smart approach to engage users in creative ways. Achieve this by crafting shareable worthwhile moments funnelled through the right channels.

Bioprinting a Brave New World – Medical Animation

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Medical animation and 3D animation are often considered the premier digital instruments used by the medical community. Both are great tools of communication and education for professional doctors, causal hospital staff and patients alike.

But much like a resilient viral strand, technology is evolving and it’s about to introduce something new to the medical domain. With the descent of smaller, more economical 3D printing machines, 3D printing is about to form the healing trinity of digital-to-real medical tech, along with medical and 3D animation. The third industrial revolution may be coming soon, as the new custom models of 3D printers are now able to craft organs.

3D printing is the process of creating a full 3-dimensional object by using rendered images imputed through a computer. The 3D printer melts material (powder or polymer) to a desired softness and sculpts the object by a process of layering, to build up the pre-programmed item. Right now, this process is mostly used to build everyday household items and other trinkets, but the keen minds of Wake Forest University scientists have created a new approach that makes printing organs a possibility.

The new process of printing biological components is an incredible achievement in the medical industry. But it is still in the embryonic stages of development, as living parts are a complicated to recreate due to complex cellular structures. The challenge: cells need to be fed by tiny capillaries (a network of blood vessels), and the printing process needs a more streamlined approach to create specially sized capillaries. The bio material also needs to be of proper consistency and thickness at several stages of the printing process, or the cells within the housing will die.

The work continues, smoothing out any oddities in the process. By injecting living cells, with a dose of nutrients strands, into a polymer-based liquid the scientists are able to shape this biological clay into simple organs such as tiny ears and jawbones. It’s important to note, that this bioprinting process is still in the testing stage. Before this new tech can be applied to patients in need of organ or limb replacement, more research is needed, along with a stronger oversight by industry regulators. Every new idea needs sometime to grow and be introduced to the market. Bioprinting is no exception.

All the upcoming challenges will not deter all the white coat heroes and their research, as the hope of individuals getting a needed transplant made out of their own cells, is well worth the trials and tribulations. There is already a substantial effort in place to support this innovative tech. A brave new world is starting to take shape. New technology, despite its initial intent or application, always springs disruption to the accepted and followed societal standards. The progress of innovative technology is akin to a converging tsunami that swallows anything in its path. Just as  medical animation, bioprinting is poised to impact the healthcare industry in a large way. Steady the course and absorb knowledge, you’ll never know what can surface out of the new bio-printed embryonic clay.

Author: Tomasz Juszkiewicz

Virtual Reality Changing The Name of The Healthcare Game

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If you’re anything like me, then learning about science and medicine is something you thoroughly enjoy in fact, I bought a book recently that focuses on debunking scientific myths and rumors, as well as answering some of the most commonly asked questions. But within the last decade, virtual reality has found its way into the educational aspect of the healthcare industry.

Virtual reality is an industry that seems to be vast improving and growing on its own, and in other industries. Specifically in the healthcare field, virtual reality is changing the way we learn and train.So, what exactly is virtual reality? If I had to sum it up in one word, I’d have to go with simulation/simulator. For a more formal definition, virtual reality is an “artificial world that consists of images and sounds created by a computer and that is affected by the actions of a person who is experiencing it.” Now that we’ve got that out of the way, how exactly does this apply and affect the health care industry? Virtual reality can be used in multiple scenarios, all of which including educating and training healthcare professionals.

Working in the healthcare field and also studying it, this is something that can impact the field immensely. In my first year of nursing, my first experience with a simulation lab consisted of a mannequin patient and a group of students assessing this ‘patient’ based on the symptoms we were given. Although we couldn’t actually “assess” the patient fully, due to the fact that it was a mannequin (well, not real), it was extremely difficult to do what you’ve been practicing and studying when you have to pretend this patient in front of you is real and you don’t have the ability to perform all the skills in full. So now we’re not only nervous first year students trying to figure out what we’re doing, but we have to pretend to do the full assessment(s).

Although virtual reality is geared more towards medical students (as opposed to nursing students), it’s still something that should be seen as a huge advancement. Medical students are able to perform ‘hands on’ procedures, however, rather than doing so on a real patient, no harm can be done to the virtual one. In addition, the environment is safer and more controlled. In comparison to a clinical setting, in which the environment is fast paced and quick thinking, virtual reality allows for time to practice and precision this is especially helpful when a surgical procedure is rarely done. In addition, the hope is to eventually integrate virtual reality training to CPR (cardiopulmonary resuscitation) training.With all of this being said, the ever changing and advancing industries of both virtual reality and healthcare education, it’ll be interesting to see how, from here, we can grow and improve in both industries. Regardless, the future of education in the healthcare field is everchanging and my hope is that virtual reality becomes integral and important part of it.

Medical Education Video: Technology Shaping the Future of Medicine

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Medical education video or medical animation is growing in the world that we live in. With the ever-evolving technology around us, we can expect to keep up on the growing times within the medical industry. Learning more about the tools, devices, and medications that can be used to heal and help people, can be daunting each time you have to continuously learn something new. However, through the use of medical education video, the information can more easily be absorbed and learned.

Advancements

Technological advances continue to propel our capabilities into the future and are affording millions of people worldwide, new opportunities to utilize technologies in ways that were just dreamt about. This fact really resides strongly in the medical field as technological advances are affecting medical research and medical education in a profound way. Consider for example those individuals who have been pregnant in the past decade, they have been offered the opportunity to see their fetus in a 3-dimensional form.

Before, women around the world would just be able to view a screen during an ultrasound where they could see a 2-dimensional baby growing inside of them but with advanced technology now – we have the capability to see such in 3D.

3D ultrasounds

3D ultrasounds are absolutely breathtaking, even more so than before, because you can actually see the different features developing on the fetus. These newer machines also have the ability to record sound and video, creating a medical animation that can be used during medical research or just to allow the parents of the unborn baby to see how she is doing in the womb.

With 3 and 4-dimensional ultrasounds, the same wavelengths are utilized during the ultrasound process but the technology on how the information is processed is more intense. This means the computers processing the information are able to generate images that are occurring in real time and appear exactly how they are in real life.

Technology techniques applied

Techniques can include applying a little bounce when introducing a new element displayed on the screen such as motion graphics, icons, and shapes as this makes it more pleasant and interactive to the viewer’s eye. When swapping between scenes, animators usually apply a transition. For example, it could be a camera wipe or a background switch but if the transition is the same one on every single shot, then it isn’t quality motion graphic work.

A helpful style choice for viewers is highlighting in a colored hue around specific parts of an object like circling the pieces that make-up a new medical device in a bright color as the narrator speaks about their function. Anatomy medical animation typically uses a 360-degree rotation of body parts to show all the integrated aspects and layers of our complex anatomy.

Pharmaceutical animation videos can show the mechanism of action of a new drug while pointing out the positive and negative effects. New medical devices and their functions and procedures can be shown in action from any angle. The 3D medical animation is capable of showing images that are impossible to get from a typical camera.

The combination and integration of technology in medical education video have just broadened the horizon and capabilities that are readily available to learners. It has gotten to the point that if you can imagine it, you can almost create it.